Saint John the Evangelist (Lockport, IL)

Friday, March 11, 2005

Advertising/Marketing our Church

Every so often I get in a discussion with someone about why a church/parish should run some kind of advertisment in the local paper. I usually don't convince anyone, but the exercise of thinking about this is always a learning experience. Some points that need to be considered:
  • What makes our church/parish unique?
  • Why would someone want to visit our church/parish?
  • Which aspect of our church/parish should the ad focus on?
This evening, instead of working on a project, I wandered through the Christian Carnival to which Mark pointed us earlier. It turns out that several bloggers (here, here, and here, for starters), as well as others, are examining the whole concept of church marketing. One essay from the carnival caught my interest with this statement towards the end of the blog:
Yet, we also understand John Maxwell's law of Magenetism: "You attract what you are."

To me, that is the essence of Church Marketing – expressing who you are. A traditional church may emphasize their 100 year-old organ while the Gen-x church spreads the word regarding the wattage of their sound system.

So, given Maxwell's law (of leadership), what would we at St. John's emphasize as our "magnetic" quality if we were to go down the road of church marketing?

"You attract what you are."

3 Comments:

At 2:01 PM, Anonymous Anonymous said...

That was the nice thing about the post, was that "church marketing" is not a profane phrase.

 
At 2:01 PM, Anonymous Anonymous said...

Oops...this comment and the last one are from Douglas at Belief Seeking Understanding.

 
At 6:19 PM, Blogger King of Fools said...

The funny thing about that law is the reciprocal. If you don't like the people you are attracting...then you start by looking at yourself!

Seriously though, I believe the church and individual Christians have done a remarkably bad job of marketing ourselves to a dying world. We spend so much energy debating which version of the Bible is the 'right' one or the wisdom of using the Christian yellow pages.

It has got to change.

 

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